Since 1995, VeriSign has been offering SSL (Secure Socket Layer) certificates for online transactions to ensure data theft prevention and security to the online purchases. The SSL certificate authority is a major requirement for websites that sell products and services online because without guaranteeing the transaction safety, it is next to impossible to convince buyers / consumers to purchase from a particular website.
99 percent of product and service based websites working today have the VeriSign SSL certificate seal or logo at the end of the page. It is an indication for the consumer to know that their personal data input on the site is kept safe and transferred to the merchant website in encrypted mode. In simple words, a VeriSign certificate means complete safety and security with the financial transaction in process. Other reasons for its necessity are:
Proof of Authentication
Not everyone is given the SSL certificate authority to publish the logo on their site. Before giving permission, the company performs authentication measures to ensure that the applicant for the certificate is the same person who will be operating the website. Only with satisfactory identification does VeriSign allow SSL certification license. This process helps in guarding against unauthorized access to the particular website.
Functional Indication
An encrypted web session between the customer website browser and the merchant website browser can only happen when the customer website browser acknowledges the validity of the VeriSign SSL certificate. When both the website browsers are linked, the merchant site browser gives the other browser an indication of its validity. Only when the validity is approved, the web session takes place. The data is encrypted and transferred to the merchant account securely.
Customer Satisfaction
How many times has it happened when a consumer wanted to purchase a product or service from a website but decided negatively at the last moment because there was no credibility in the transaction? By lack of credibility we mean the absence of VeriSign certificate authority on the website, which made the consumer withdraw the purchase. After all, a customer will always be worried about the safety of the transaction because he/she inputs sensitive personal and credit card information. Without any assurance from the merchant side about the credibility of the transaction, it is impossible to convince a buyer. It will only lead to business loss. However, if the website displays VeriSign SSL certification them the consumer will purchase with confidence. It will also give the merchant account a competitive edge against others.
Fraud Prevention
To protect online shoppers, the FBI has directed consumers to only use those websites that display SSL certificate authority. Only an SSL certificate ensures safe and secure transaction. A website this certificate will have web URL starting with ‘https’ and also display the safety ‘lock’ icon on the transaction page. Without these two indications, a consumer should never make a purchase. Fraudulent practices are a huge problem with internet these days and authorities are trying their best to make online shopping a safe method.
Overall, a website with VeriSign SSL certificate authority ensures consumer safety while shopping and also ensures the legitimacy of the merchant account.
